Monday, August 29, 2005

Budweiser

There's a new billboard for Budweiser on the way out of downtown.

There are a large number of Spanish-only speakers in the Northern part of the city - in what is, oddly enough, called North Side. Downtown butts (heh, heh) right up against North Side and so there are sometimes Spanish oriented billboards on your way into or out of downtown.

This new Budweiser billboard is one of those. Maybe it's a cultural thing that I just don't understand, but this ad is eye catching. In a train-wreck sort of way. It has the Budweiser name and a photograph of a person. The clothes on the person have been drawn on (in kind of a MS Paint way) in colors of orange and yellow and pink and blue with wisps that swirl up around the person's head.

The problem is, I can't tell if the person is a man or a woman. The "clothes" would suggest a woman, yet if so, that's one ugly woman brother. The best analogy I can come up with is to picture Ricardo Montalban's Kahn in drag.

Then again, maybe this is one of their PSA ads warning of the dangers of drinking.

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