Tuesday, August 03, 2004

What's in a name?

It's important when starting a business to come up with a good name - one that represents what you do and doesn't send a mixed message.

Harry's Body Waxing? Not a good name.
Bubba's Haute Cuisine? Also not a good name.
Dewey, Cheatum & Howe, Attorneys at Law? A recycled joke for sure, but you get the idea.

It's also important to not pick a name that's too limiting. If you decide to call your company Joe-Bob's Swizzle Sticks and then later decide to branch out to lingerie and plumbing supplies, you probably aren't going to be the obvious choice for those items.

Which gets us to the point of this post. (Yes, believe it or not, there is a point)

What do you make of a company that calls itself Everything's a Dollar and then advertises generic cigarettes on the front sign at $1.29 per pack?

Or a company called Just for Feet that runs ads for sweats and jogging suits?

Then there's the ad that I heard this morning for 24 Hour Fitness. Now, based on the name, what would you expect the hours of operation to be?
All locations not open 24 hours

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